January 20: Getting Started: Evaluating Your Plans, the Power of the Business Plan & Market Assessment
January 20 - Business Planning
Location
110 W. Main St., Freeport
Summary
This class will cover the importance of building a plan before making major investments in a business, discuss the elements of a business plan, forecasting skills, market and competitor research, ways a business plan can be used and more. Class participants will be encouraged to bring a computer. The class will allow time for participants to start building their business plan on the Gale Business Suite or the SBDC Business Wheel program.
BASE Camp 2: Corporate Structure, Accounting & Insurance
February 3 - Corporate Structure, Accounting & Fin
Location
110 W. Main St., Freeport
Summary
This class will discuss the importance of setting up a company structure that works the best for each business. From corporate structure, accounting systems, insurance and other protections, participants will learn about the implications their early decisions have on their business’ tax liability, cash flow, and other aspects of their business.
BASE Camp 3: Basics of Financial Reports, Marketing Plans, Intro to Elevator Pitches and Pitch Competition
BASE Camp #3
Location
110 W. Main St., Freeport
Summary
More than just knowing revenue and expenses, banks and other funding sources want financial reports that show the financial goals and potential of your business. Let our experts describe features and the use of each report. Also, before diving into your advertising, understanding your marketing goals will help to develop the strategy to achieve your sales and customer goals.
BASE Camp 4: Show Me the Money: Finance & Sources of Revenue and Taxes
BASE Camp #4
Location
110 W. Main St., Freeport
Summary
This class will discuss sources of revenue for start-ups and businesses that are in operation, pros and cons of various sources of funding and revenue, and tax implications for start-up businesses.
BASE Camp 5: Getting the Word out: Marketing, Websites, Social Media & Public Relations
BASE Camp 5
Location
110 W. Main St., Freeport
Summary
This class will focus on the many strategies to attract and retain customers. Marketing, advertising, social media, websites, public relations will all be discussed. This class will include a high-level review of business websites, search engines, do’s and don’ts for social media, adopting your business brand, and identifying target markets.
BASE Camp 6: The Rest of the Story: Real Estate, Staffing Regulations & Licensing
BASE Camp 6
Location
110 W. Main St., Freeport
Summary
As businesses evolve from the kitchen table to a storefront, there are a number of considerations to be addressed including finding an appropriate location, making smart hiring decisions, and complying with local and state regulations and licensing. This class will discuss tips and advice on these areas that can make or break a business.
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